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QR Code With Logo: What Is It and Why Should You Use It?

Take a look at the image below. If you had to purchase one of the two sneakers, which would you pick?

If you picked A, you just witnessed how a logo influences your decision-making. It is a crucial aspect of visual branding that captures your customer’s attention and establishes brand recall and trust.

Now, between these two QR Codes, which one are you more likely to scan?

A, right? That’s because the same logo logic just influenced your choice.

Like any other commodity, a logo in a QR Code does the heavy lifting of establishing brand recall, followed by trust and recognition. The result is more scans, engagement, and campaign success wherever you use the QR Code. Do the benefits end here? No. Here are the other significant benefits a branded QR Code provides.

3 Major reasons to customize your QR Codes with logo

1. Improve brand recall and increase chances of conversion

A well-designed logo can make or break the branding and positioning of a company. This is why, in the past five years, 78% of major brands have undertaken logo redesigns to refresh their image and stay relevant in the market. (includes us as well! 😄)

A 2023 study by Linearity found that logos boost brand recognition faster due to the human brain's ability to process visuals 60,000 times quicker than text.

Hence, when you design a QR Code with a logo, it instantly communicates brand identity wherever you use the QR Code: in marketing, for Zoom backgrounds, etc. This can play a huge role in improving your credibility in the eyes of a potential customer.

“In our understanding, businesses’ motivation to use a QR Code with a logo is almost always primarily driven by the need to add a trust element in a QR Code,” Rajarshi Ray, Head of Design at Uniqode, says. “And I think it works pretty well in that regard.”

He adds: “With the trust in place, getting more scans, chances of converting a person, and more brand recall are all incremental effects of adding a logo.”

If you want to go beyond the logo and make your QR Code more on-brand, you can:

• Create circle QR Codes
• Customize the color, size, frame, CTA, etc.
• Download the QR Code image in different file formats

2. Boost brand identity and stand out from the competition

Fact: Not many brands use a logo in the middle of a QR Code. So, the immediate benefit of a QR Code with a logo is that it stands out in a sea of generic, black-and-white QR Codes.

Include your brand logo, and change the QR Code’s shape and color to match your esthetic. These changes will improve brand consistency, and customers can identify your QR Code more easily.

3. Boost engagement

A QR Code is engaging by nature, as it acts as the gateway between the physical and digital worlds. However, people may hesitate to scan a QR Code without hints about its consequences. Recently, QR Code phishing or quishing has further aggravated these apprehensions.

Adding your logo to a QR Code adds credibility to your brand and makes it look official. For your users, it reduces hesitance and fear. Note that a logo alone doesn’t ensure security, and hackers can spoof logos with a malicious QR Code. The best way to ensure your QR Codes are secured is through:

• Using a QR Code generator platform that complies with GDPR, SOC®, and HIPAA
• Using a custom domain in your QR Code that contains your brand name
• Adding a clear CTA in the QR Code proclaiming the consequence of the scan
• Ensuring only trusted individuals in your team have access to the QR Code management system (Use MFA for that)

Ensuring all these inadvertently improves engagement. The impact is even higher if the QR Code is customized with a colorful frame.

💡FYI: High-stakes brands such as Amazon, Pepsi, Nestle, and Toyota, among others, choose Uniqode for QR Codes that comply with industry-leading security protocols.

Get Safer QR Codes

How to create a QR Code with logo in 4 quick steps

Creating a QR Code is quick and easy with a platform like Uniqode. Here’s how to do that in just four steps:

☠️ You have been warned: It is a common misconception that creating a QR Code with a logo is simply slapping a logo on top of a standard QR Code. This subreddit is one of the many discussions online:

Slapping a logo on top of a QR Code will almost certainly disrupt the scannability, making it unscannable in 80 to 85% of cases. The best way to add a logo to a QR Code is using a QR Code Generator that integrates your logo from scratch and builds a QR Code around it—which we’ll show in the steps below.

Step 1: Step 1: Log in to Uniqode's dashboard

Click “+Create” on the right-hand side of the dashboard and select the QR Code campaign type.

NOTE: If you don’t have access to the dashboard yet, sign up to create custom QR Codes with a logo.

Step 2: Choose a QR Code campaign type and add details

Choose the QR Code type based on your requirements. It can be a website QR Code, landing page QR Code, app download QR Code, or any other QR Code campaign mentioned in the image below.

For example, if you are creating a website QR Code campaign, input the URL that will be converted to a QR Code.

Step 3: Customize the QR Code with your brand logo

Customize your QR Code in various ways, including the QR Code shape. In the next step, upload your company logo.

If it’s a logo for a social media platform or Google My Business, you can choose from the existing options available on our dashboard, plus:

1. You can remove the background from your Logo. This ensures that the logo integrates well with the rest of the QR Code design

2. You can change the size of the logo and outer margin within the QR Code

   

After this, you can choose the QR Code background, frame, and CTA.

We recommend that you stick to a light-colored background (white, off-white, etc.). Your QR Code's colorful logo and eyes add visual complexity.

It's best to keep the background clean to avoid compromising scannability. If you must change the background color to something vibrant, check how it impacts the scannability score.

Note: Ensure “EXCELLENT” scannability so that the QR Code works and your customers can scan it easily.

Step 4: Save, download, and share your QR Code

Your personalized QR Code with a logo is ready. Name the QR Code and save it in your dashboard. You can download it in any of the available formats that are suitable for you.

💡Pro tip: You can also set the QR Code you just created as a template. Your team members can access this standard QR Code design to maintain brand consistency and get things done faster.

The Uniqode advantage for creating a QR Code with logo

1. Real-time scannability score as you design the QR Code

Certain logos come at the cost of the QR Code’s scannability. Let’s say your brand logo is a light shade of pink. If you try integrating it into a white QR Code, you will probably create a less scannable one.

This is because the scannability of a QR Code depends on the clarity of its pattern against the background. It can be difficult to guess whether a QR Code is scannable, and its cumbersome to download it after every design tweak to test its scannability.

This is where Uniqode’s real-time scannability score feature comes in. It shows a live preview of your QR Code design and a score attributed to its scannability. With a scannability score, you can eliminate the guesswork and try all the design ideas while knowing the exact changes impacting the scannability of the QR Code.

2. Personalized pro tips throughout the creation process

Uniqode’s QR Code maker shows real-time insights, tips, andwarnings based on your logo and how well it integrates with the rest of the QR Code design.

For example, look at the image above: the logo uploaded has a rectangular frame. Uniqode immediately detects that and asks you to use a square logo for the best results. You can fix this quickly by natively enabling the “Remove logo background” toggle on the platform.

3. Auto Design iterates QR Codes with logo based on your brand elements

Uniqode’s Auto Design algorithm can analyze your brand's design identity (from the logo you upload) and give suggestions based on constantly updated design trends in your industry.

It further analyzes brand elements such as favicons, button colors, and more from campaigns such as your website URLs, restaurant menus, business page, etc., to generate multiple custom-designed QR Codes.

If you do not like any of the auto-generated designs, you can continue to generate more options by clicking the “Refresh” button.

If you like a generated design but do not agree with one of the aspects, for example, the eye color of the QR Code, you can separately modify it as these auto generations are fully editable.

Auto Design eliminates manual customization on QR Code design, saving designers valuable time and resources and eliminating any learning curve for non-designers.

🤩Try Auto Design for free

Just upload your logo to the Uniqode dashboard and witness an on-brand QR Code automatically created just for you!

Try Auto Design

4. Bulk create multiple QR Codes with logo in a few clicks

Let’s say you need to generate QR Codes in bulk for a marketing campaign or you are trying to generate multiple QR Codes for product packaging—how do you make them in batches without wasting time?

This is when you need a bulk QR Code generator.

With a bulk QR Code generator, you can create multiple branded QR Codes in one go. You can manage the QR Codes and even check QR Code analytics from a single dashboard.

How do you ensure all the designs are uniform and adhere to the brand/company guidelines?

You can set up template access (before bulk upload) and assign specific QR Code design permissions across the organization. It ensures everyone follows the brand guidelines and adds a logo to their QR Code.

Note: Bulk QR Code creation is only available from the LITE plan onwards. Check out the QR Code generator pricing and features list for more information.

5. Bonus: Track your QR Code with logo and enhance campaign performance

With a dynamic QR Code generator like Uniqode, you can create QR Codes and actively track their performance.

Our QR Code analytics feature lets you access a myriad of data, such as the total number of scans each QR Code has received, unique visitors (to avoid double-counting scans by the same user), the device used to scan, location, date, and time, etc.

And that’s not all! If you wish to delve deeper and hone in on end-user demographics, you can integrate Uniqode with Google Analytics.

How global brands include logos in their QR Codes

From website QR Codes on product packaging to coupon QR Codes on social media creatives—here are a few examples of brands that got it right with logos on QR Codes:

#1 Coco-Cola

Coca-Cola placed custom QR Codes on their cans to deliver a uniquely engaging experience which included exclusive access to coke studio songs, unseen footage, and the chance to win a smartphone!

#2 Macy’s

Macy’s supplemented its Backstage Pass campaign with a customizable QR Code to deliver exclusive video content to a mobile device. Upon scanning, the Backstage Pass allowed consumers to view fashion tips and the latest trends from their favorite designers, such as Tommy Hilfiger.

#3 KFC

KFC used QR Codes to promote offers on International Fried Chicken Day. Their social media campaign included a QR Code customized with the KFC brand logo. After scanning, people could win a free chicken bucket.

#4 Adidas

Adidas included QR Codes on their product packaging, clothing tags, and other marketing collaterals. Once scanned, customers were redirected to their online exercise videos.

#5 Levis

Levis used a QR Code with its logo in the middle to offer shoppers an interactive experience. Upon scanning, customers could view a video about the garment's features, among other content.

Best practices to follow while using a QR Code with logo

1. Use colors that contrast with your brand logo for better visibility

For example, if your brand logo image is black, try to use a contrasting color for your QR Code so that the logo stands out. On Uniqode dashboard, you can choose from various colors, shapes, and themes.

You can also use contrasting colors on the QR Code frame and CTA to stand out and look attractive.

2. Use a dynamic QR Code with a logo for easy edits and quick customization

Let’s say you’re trying to generate a branded circle QR Codefor your product packaging. Given that this is a long-term campaign, in this case, we recommend using a dynamic QR Code instead of the static (free) QR Code.

With a dynamic QR Code, you can experiment, modify campaigns, and edit QR Codes without the hassle of creating a brand new QR Code every time any changes are made.

All you need to do is redirect the existing QR Code to the new landing page without having to create it again. Not sure about using a dynamic QR Code? Learn the difference between a static and dynamic QR Code.

3. Make your QR Code action-oriented with a frame and CTA

It's always a good practice to add action-oriented text below the QR Code within the frame. Clear, direct, and customized CTAs, such as “Scan for menu,” “Scan for video,” and similar CTAs perform better than generic ones, such as “Scan me,” in marketing campaigns.

For example, if your QR Code links to a contest, instead of using “Scan now,” mention a more personalized CTA such as “Scan to participate.”

4. Don’t overdo customization; it impacts scannability

While you will want to customize your QR Code with logo, brand colors, and other visual elements, ensure customization does not come at the cost of scannability.

Over-customizing a QR Code can often impact its scannability. Once you create the QR Code, test it out for scannability before deploying it for usage.

5. Use high-quality QR Codes for print and place them on a suitable surface

Now that your QR Code is ready, you can download it in a suitable format. For example, if you create a transparent QR Code—you can only download it in PNG format. We recommend vector formats such as SVG and EPS if you are designing a QR Code for larger digital screens.

Whether on product packaging or a billboard, the QR Code should be placed on a smooth, clear, and scannable surface. Placing it on uneven surfaces can impact scannability and leave the QR Code ineffective.

Frequently Asked Questions